Last Updated: September 5, 2025
This Privacy Policy describes how Savvy Group ("we," "us," or "our") collects, uses, discloses, and protects the personal information of visitors to our website, savvy-group.co (the "Site"), and our clients. This policy has been updated to align with the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA).
We are committed to protecting your privacy and handling your data in an open and transparent manner.
In the last 12 months, we have collected the following categories of personal information:
We do not knowingly collect Sensitive Personal Information (SPI) unless provided voluntarily by you.
We collect personal information from the following sources and for the following purposes:
| Category of Information | Sources of Collection | Business or Commercial Purposes for Collection |
|---|---|---|
| Identifiers | Directly from you via our contact forms; from website analytics providers. | To respond to your inquiries; to provide you with real estate services; to send you marketing communications you have opted into. |
| Commercial Information | Directly from your activity on our Site. | To personalize your website experience; to provide you with relevant property listings; to understand market trends. |
| Internet Activity | From website analytics providers (e.g., Google Analytics) and advertising networks (e.g., Meta Pixel). | To improve our Site's functionality and user experience; to measure marketing campaign performance; for cross-context behavioral advertising. |
| Geolocation Data | From your device when you access our Site. | To provide localized content and property search results. |
We do not "sell" your personal information in the traditional sense for monetary value. However, under the CCPA/CPRA, the use of certain online advertising and analytics technologies may be considered a "sale" or "sharing" of personal information for cross-context behavioral advertising.
In the last 12 months, we have disclosed or "shared" the following categories of personal information with the following categories of third parties:
| Category of Information Shared | Categories of Third Parties Receiving the Information | Purpose of Sharing |
|---|---|---|
| Identifiers, Internet Activity, Inferences | Advertising Networks & Social Media Platforms (e.g., Meta, Google) | To display targeted advertisements for our services on other websites and platforms. |
| Identifiers, Internet Activity | Website Analytics Providers (e.g., Google Analytics) | To analyze website traffic and user behavior to improve our services. |
| Identifiers, Commercial Information | Customer Relationship Management (CRM) Software Providers | To manage our client relationships and communications. |
We retain your personal information for as long as is necessary to fulfill the purposes for which it was collected, to comply with our legal obligations, to resolve disputes, and to enforce our agreements. For example, contact information from client inquiries may be retained for the duration of the client relationship plus an additional period as required by law for record-keeping purposes.
As a California resident, you have the following rights regarding your personal information:
To exercise your rights, please submit a verifiable consumer request to us by either:
Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information.
We reserve the right to amend this privacy policy at our discretion and at any time. When we make changes, we will post the updated notice on the Site and update the notice's "Last Updated" date.
If you have any questions or comments about this policy, please do not hesitate to contact us at:
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