Privacy Policy | Savvy Group | Denver Real Estate

Privacy Policy for Savvy Group

Last Updated: September 5, 2025

This Privacy Policy describes how Savvy Group ("we," "us," or "our") collects, uses, discloses, and protects the personal information of visitors to our website, savvy-group.co (the "Site"), and our clients. This policy has been updated to align with the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA).

We are committed to protecting your privacy and handling your data in an open and transparent manner.

1. Categories of Personal Information We Collect

In the last 12 months, we have collected the following categories of personal information:

  • Identifiers: Such as your real name, email address, telephone number, and IP address.
  • Commercial Information: Such as properties you have viewed on our site, expressed interest in, or transaction history.
  • Internet or Other Electronic Network Activity Information: Such as your browsing history, search history, and information regarding your interaction with our website (e.g., clicks, time on page), which may be collected through cookies and tracking pixels.
  • Geolocation Data: Such as the city or general location from which you access our Site. We do not collect your precise geolocation data without your consent.
  • Inferences: Drawn from any of the information identified above to create a profile about your preferences and characteristics.

We do not knowingly collect Sensitive Personal Information (SPI) unless provided voluntarily by you.

2. Sources and Purposes of Information Collection

We collect personal information from the following sources and for the following purposes:

Category of Information Sources of Collection Business or Commercial Purposes for Collection
Identifiers Directly from you via our contact forms; from website analytics providers. To respond to your inquiries; to provide you with real estate services; to send you marketing communications you have opted into.
Commercial Information Directly from your activity on our Site. To personalize your website experience; to provide you with relevant property listings; to understand market trends.
Internet Activity From website analytics providers (e.g., Google Analytics) and advertising networks (e.g., Meta Pixel). To improve our Site's functionality and user experience; to measure marketing campaign performance; for cross-context behavioral advertising.
Geolocation Data From your device when you access our Site. To provide localized content and property search results.

3. Disclosure, "Sale," and "Sharing" of Personal Information

We do not "sell" your personal information in the traditional sense for monetary value. However, under the CCPA/CPRA, the use of certain online advertising and analytics technologies may be considered a "sale" or "sharing" of personal information for cross-context behavioral advertising.

In the last 12 months, we have disclosed or "shared" the following categories of personal information with the following categories of third parties:

Category of Information Shared Categories of Third Parties Receiving the Information Purpose of Sharing
Identifiers, Internet Activity, Inferences Advertising Networks & Social Media Platforms (e.g., Meta, Google) To display targeted advertisements for our services on other websites and platforms.
Identifiers, Internet Activity Website Analytics Providers (e.g., Google Analytics) To analyze website traffic and user behavior to improve our services.
Identifiers, Commercial Information Customer Relationship Management (CRM) Software Providers To manage our client relationships and communications.

4. Data Retention

We retain your personal information for as long as is necessary to fulfill the purposes for which it was collected, to comply with our legal obligations, to resolve disputes, and to enforce our agreements. For example, contact information from client inquiries may be retained for the duration of the client relationship plus an additional period as required by law for record-keeping purposes.

5. Your Rights Under the CCPA/CPRA

As a California resident, you have the following rights regarding your personal information:

  • The Right to Know: You have the right to request information about the categories and specific pieces of personal information we have collected about you, the sources from which it was collected, the purposes for which it is used, and the third parties with whom it has been shared.
  • The Right to Delete: You have the right to request the deletion of your personal information, subject to certain exceptions.
  • The Right to Correct: You have the right to request the correction of inaccurate personal information we maintain about you.
  • The Right to Opt-Out of Sale or Sharing: You have the right to direct us not to "sell" or "share" your personal information for cross-context behavioral advertising.
  • The Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

6. How to Exercise Your Rights

To exercise your rights, please submit a verifiable consumer request to us by either:

Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information.

7. Changes to This Privacy Policy

We reserve the right to amend this privacy policy at our discretion and at any time. When we make changes, we will post the updated notice on the Site and update the notice's "Last Updated" date.

8. Contact Information

If you have any questions or comments about this policy, please do not hesitate to contact us at:

  • Email: Stacey@Savvy-Group.CO
  • Phone: (720) 371-4895

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